Just finished my 50th battle. Still not level 10, so all turf war. I've gone 32 and 18 so far. Not bad considering I hadn't played Splatoon in a long while. And honestly, I did way better after the first 15 or 20 when I got a better weapon set and got back in the groove of things.
Honestly, the voice chat part of the app may be assbackwards but the Splatnet module is pretty slick. I like all the stats and info you can get and the special shop is handy too. I hope all Nintendo's major online games get modules like this.