If XBX fails, what next?

[ThisGuyFooks]

guiduc said:

shikamaru317 said:

Most likely they'll wait a few years and release a true next-gen Xbox to compete against PS5. A fresh start without the negativity that has plagued them all of this gen might be exactly what they need. Hopefully they use the next few years wisely by investing in building up their rather weak first party. 

I'm wondering if they should find another name to set it apart from the toxicity of the Xbox brand?

And with One X they pretty much gone around the whole circle.

How so?