Lawlight said:
The console market is not all over the place - they just messed up with the PS3. Not making extraordinary decisions returned things to normal with the PS4. Also, you're forgeting that their life insurance has been their biggest division for years now. Their music and TV division are very strong too. |
Look at Nintendo. They struggled with the Gamecube, succeeded with the Wii and flopped with the Wii U. Microsoft was the same way with the 360 being a modest hit and then faltering. And look at the graveyard of companies that didn't make it in this industry (Atari, Sega, Hudson). Videogames are volatile. Who is to say that Sony won't trip up again with the PS5? The only company that has been consistently successful is Nintendo in the handheld business and even the sales figures are volatile.
You mentioned life insurance, but Sony's bread and butter was consumer electronics, not life insurance. Sony's TVs are beaten by Samsung and LG, Sony lost its music business from the iPhone and it's phones line is nothing meaningful. Even Sony's movie business is on the rocks. Cameras are doing well, but Sony's business is dependent on demand from phone manufacturers, and they could find another alternative if need be. Video Games is the only industry they are really competitive in. It makes up about 19 percent of sales as of Q2 2016 (haven't seen more updated number). However, it's the most volatile industry they are in as well. PS4 is doing well know, but Sony will eventually have to release the PS5. And it will be doing it as PC gaming increases and as Nintendo Switch hits its stride.
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Known as Smashchu in a former life