What Sony and Microsoft are doing is the right thing from VR; not sure why Apple or Nintendo would do better at this point.
Both are trying to make it mainstream, one with a very well established Play Station Four and the other one by bringing low price headset for PC (Windows 10). I think what Oculus and Vive is doing is really hurting the chances, not only because of the price but also the requirements (which is something Sony is elegantly solving imo), Oculus may be working on a mid entry headset tho but having those headsets at this price (even if better technically) is not going to help VR being relevant.
So yah, I don't think Nintendo and Apple can do better than what Sony is already doing and what Microsoft is working on.







