Zelda BOTW is the best-selling console game of the year despite a price of > $300

[Ostro]

As soon as customers buy other games the price is just 70 for all purchases, future and past.
It's not like 100% of Switch owners only got it because of Zelda. They are looking forward to other games already and paid 1/6 of the console's price just for Zelda at max.