jonathanalis on 15 July 2017
Only way is giving it for free with a desirable product, and offer software that is desirable. Maybe is more important than specs, for mainstreamness.
New revision of switch could come vr ready and with a plastic that holds the screen. Release same day as Mario kart vr. Sell it as cheap as possible. Make vr part of switch options(TV, tabletop, handheld and now, vr). Sell it as cheap as possible.
People would buy it even if not interested to vr. Some of them could became interested. If the software is enjoyable, consumers would designate the awesomeness to vr.
