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potato_hamster said:

Apple can't make smart watches a success and they're far less niche and cheaper than VR.

Playstation VR is the bare minimum of what is broadly acceptable as a decent VR, and for many (myself included) that is still considered to be way,  way too expensive. Nintendo can't bring anything to the table that is a) cheaper, and b) an equivalent experience without putting out hardware that eats the Switch for breakfast power-wise.

Besides, Apple has no reason to ever care about VR. They don't even care about video games, and don't give a fuck if games like DOOM or Counter Strike aren't playable on OS X (I have no idea if they actually are). If they don't care about games, why would they care about a device whose primary utility would be games?

Sony was in the best position to make the most widely accepted most popular VR experience ever, and they put out something decent, but not great. Nintendo or Apple wouldn't fare any better.

mobile games regularly make up the majority of the revenue of apple's app store (apparently >70%) , so yes, Apple does care about games