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Mnementh said:

Because Magnavox Odyssey was the one that showed that potential. Atari was one of the companies that saw the success and jumped into that market, one of the many companies, and with their experience in arcade automats and game programming they could be most successful, but what the Odyssey did was incredible and it was the blueprint that Atari and the others used.

I don't remember the Magnavox Odyssey being a trendsetter like the Atari 2600 was ... (330000 units vs 30m units)