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I think they are a case study as to why news should not be a for profit business. Objectively as a marketing perspective Fox News is highly successful at finding and dominating a niche within an industry. Roger Ailes and the Koch brothers molded modern American political discourse using Fox News to reinforce narratives. The amount of money in news these days is obscene, just look up the salaries of these personalities.

I have zero doubt that in an alternate timeline where news stayed a dry yet vital instrument of information the 2016 election would have been a far different affair with dramatically altered styled candidates.