Wow some of you guys need to learn how to read.
He isn't talking about install base sizes at all but rather getting people who haven't tried gaming to try it. This doesn't mean that everyone who ha tried it will stick with it long term.
Look at Wii, so many tried and most left, but some stuck with it and probably moved onto an xbox360 or ps3. If only 5% of Wii owner upgraded to the competition that is broadening the market.
Hell i could argue easy piracy is why the PS1 broadened the market when the PC market was so strong back then. 8/10 of my friends had mod chipped consoles and probably 6/10 didn't even own one legit game, Unfortunately we live in a culture were pretty much everyone want everything for nothing. We even see it on these forums some being entitled to free ownership.
