I agree. I've been banging that drum over and over. Sony and Microsoft are speaking to an audience already invested in console gaming. Products like PS Pro, PSVR, and Xbox One X aren't for a new audience; they're premium products for an established audience.
Switch, conversely, seems to be aiming outside the gaming bubble. It's meant, I imagine, to bring in lapsed gamers and consumers who aren't part of the video game faithful.