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SpokenTruth said:

AC was already huge before they put it on Wii.  The DS game sold over 12 million units.  The 2 3DS FE games sold ~2 million.  


The DS game also proves my point as it was a holiday DS title, it had a surprise success on GC and when unveiled as the Wii Holiday title in the 2008 E3 I remember the online back lash, the game went on to sell over 4m.

2m from a series that averaged 600k or so, that's a large step up especially to do it twice in a row during quiet periods of the year and bring a series on its death bed back, both the 3DS games sold more than the majority of Metroid games and given the growing popularity of FE pushing it as a holiday title is another step in building on the success of the 3DS games after all Nintendo said they now consider FE a big IP.