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Davygee - I don't think it would need to be dropped to £299 in November. If it was dropped to £350 in September within a couple of months big stores will be selling it at that price with a couple of games - and that couple of months would be Christmas.

Getting the PS3 below that £400 mark would be a big barrier breaker, so £350 could do wonders. Include the amount of competition stores get in England (it's like a reverse Ebay type thing in the UK), the stores could drop the price by a further £20, or include some games. Including the games would get their attach rtates higher and make it more appealling to developers. Dropping the price also gives people more money to spend on games (surprise, surprise).