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Good god I get tired of the whole MS vs Apple shit. They are after completely different audiences. Apple is after hipsters and artists, and MS is after Corporations and Big Businesses. There is no need for them to have a "cool" image to sell their products. If Apple does not come off as the cool kid, their main products don't sell. MS could give a rats ass about the public perception of them as a company because businesses do not care about the image of a software company. Apple is known to be terrible with business(ie, support) and doesn't even want the market. MS has side projects that might coincide with what Apple is doing, but it is in the notion of diversification that they do this. I would hope you people aren't trying to tell a multi-billion DEBT FREE dollar corporation how to change their business model because theirs is not working.