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Bandorr said:

That is absolutely the reason. It is like having to walk through a gamestop before shoping at a best buy.  Getting a target card before going to wal-mart.

They could have set it up another way I'm sure. This way they get free advertising, traffic, and and active users by forcing people to "tunnel through" their service.

Which is why I find Phil's PR spin so sickening. FF isn't on Xbox because they aren't allow cross play, not because of any third part exclusive deals.

Sadly there is no real way of knowing the truth but i also believe this is the reason, and if it is then i wish they would have just been honest because at least people would have seen the logic behind their decision, instead of making an excuse that looks like pure BS.