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Also, regarding Chris Grant's polygon piece, Chris should know that,

1.) Predicting the demand for the iPhone 7 based on the demand for the iPhone 6s, which launched a year prior, is comparatively easier than predicting the demand for the Wii in 2006 based on what the GameCube did in 2001.

2.) Ramping up production is probably easier when you're the most valuable company on the planet.