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Aeolus451 said:

Using scarcity marketing doesn't really work well if a product isn't popular. 

Nice unfalsifiable position you've got there.

If a product is scarce, it's because of artificail scarcity, not popularity. If it isn't scarce. It's because it wasn't popular. 

Nintendo shipped 18.6 million Wiis in FY 2007. What was their actual production capacity? Ballpark me a number.