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S.T.A.G.E. said:

There was never a swap in reality. By the end of last gen the media and gamers realized Microsoft was lacking in exclusives. In reality there is no equality between he two companies ip development. Microsoft has yet to create a new ip they've could depend on. That's because there has been no third party who would do the work for them.

I'm talking of meme swap here, not the literal kind you're thinking of.

Making their own IP could still have them being handed as "copying" another studio or the general concept of some other game, popular or niche. 



Mankind, in its arrogance and self-delusion, must believe they are the mirrors to God in both their image and their power. If something shatters that mirror, then it must be totally destroyed.