With the Downgrades, uDontPlay, Microtransactions... Excessive DRM, Can't say I am all that fond of Ubisoft, especially from a PC gamers perspective.
I haven't actually rushed out and bought a Ubisoft game in years. I would say EA is a better company than Ubisoft at this point.
Are they smashing games out at the moment? Sure have. But it seems that is coming to an end.
And I quote:
"Guillemot added during the call that Ubisoft won't release as many new IP going forward and will instead focus on growing its existing brands."
https://www.gamespot.com/articles/south-park-the-fractured-but-whole-delayed-as-ubis/1100-6447709/
Cows will be milked.

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