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SegataSanshiro said:
They announce new IP's yearly but they often end up playing a lot like many games out there. They also under deliver. Often downgraded and such boring gameplay no one plays after a couple months.

this; a new IP is not that helpful if it doesn't bring anything particularly new or break boundaries a LITTLE bit. Ubisoft plays it safe. The last like 5 installments of Assassin's Creed are a representation of that (same type of map, same activities, blagh)