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S.T.A.G.E. said:
Radek said:

Or because of Microsoft's shady marketing and mocking competition despite being anti console-war

This and we must remember Microsoft has marketing rights with monolith. It's alarming as it is that the game console was noted as true 4K and now we're hearing IGN checkerboarding methods being implented straight out of e3.

To be fair to MS, the "true 4k" narrative was 90% driven by fans. It is a phrase MS have used, but they've only ever explicitly promised native 4k for their own games and they appear to be delivering on that. I think the Scorpio will hit a native 4k at a comparably frequency to the PS4 with 1080p, and i don't remember anyone mocking the PS4 for not  being a "true" 1080p system.