The winner should be decided by activity on social media. Who got the world talking the most? With that said, these results come from FanCensus. There's some pretty interesting data on that site.
PR/Media Coverage: MS > Ubisoft >= EA >= Nintendo > Sony
Twitter: Nintendo > EA > MS >> Sony >>> Ubisoft
Youtube: EA >>> Ubisoft >> Nintendo >> Sony >= Microsoft
Facebook: Sony >> EA >>> Ubisoft > Microsoft >> Nintendo
With these results, I'd say Nintendo > MS >= Sony. Sony was driven by Spider Man and GoW on FB, but those games aren't tops in other places. XOX drove MS everywhere. I imagine FB is an older audience than the others which is why Sony did better and Nintendo did worse.








