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Superman4 said:
Aura7541 said:
I wonder what's driving up the costs. I doubt it's just the GPU, but also the cooling solution?

12GB of GDDR5 and the 4K Blu-Ray. 

The "ultra hd" drive I think we found out was like 15-20$ more or so, in a older thread.

The 4 GB extra ram, probably isnt that big a factor either.

 

The main reason is most likely the size of the chips (apu (cpu+gpu)):

PS4pro : 232mm^2

Xbox One X : 360mm^2   (ms said this at E3)