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Train wreck said:

By the time this game is released the PS/XB userbase will be 100+ million and the PC in the hundreds of millions.  Seems like a cool time to tap that market.

PC AAA market (decent dedicated GPUs) is hardly on the hundreds of millions. If it runs on machines with integrated graphics (WoW or LoL system requirements), then it could tap a big market on China/South Korea.