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Well, I can't see why Sony would go "oh yeah, sure, go ahead, make an addon or a new version with blu-ray".

I know they're not the only one backing the format, but I doubt that they'll just give the competition a reason to say "another reason not to choose for PS3 because we have it too".

Blu-ray (whether people think it's an advantage or not) is something that PS3 can say "it's only available on our thing", so why would they give that surplus away? :-/

And like some people said: MS had already stated that they were not interested in BR.