So whats with the disapointing E3 press conferences?

[Mbolibombo]

Ubisoft did better than expected (9/10)
Microsoft did what was expected (7/10)
Ea did what was expected (6/10)
Devolver blew my mind (10/10)
Bethesda did a bit worse than expected (6/10)
Sony did worse than expected (7/10)