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Why would MS care about Apple's iPhone? The two companies are after different audiences here. Apple's main audience is college hipsters, adult hipsters, and artists. Microsoft's main audience is Corporations and Big Businesses. They don't care about public appeal. Why would there be any public appeal for Office Suites and Servers? LOL. Microsoft doesn't care about mainstream appeal except when dealing with the XBox brand. By creating a blu-ray addon it would add value to me and I'm sure plenty of others.