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Machiavellian said:
S.T.A.G.E. said:

This generation is over. A $150 price differential on the premium consoles and a solid $200 price tag on the PS4 would be the final nail in the coffin. It would be the ultimate price assault.

Yep and Sony would lose tons of money for nothing.  The console sells itself.  Sony and MS knows this gen is over so why even bother.  I doubt the PS4 will sell any better and MS console probably will not sell any worst.  If anything Sony would be leaving money on the table.  Why break even on your console sells when you can continue to make a profit.  Just believe this is the pipe dream of fanboys nothing looking at the business as a whole.

Lowering the cost will increase sales. And honestly a $50 price cut a year after is not a big loss.

The more consoles they can sell, the more they can make on PS Plus, PSN, games and accessories.