Has Microsoft given up? do they have any fight left in them?

[pokoko]

WolfpackN64 said:

pokoko said:
Microsoft has the resources to do what they want. It wouldn't surprise me if they're simply giving up for now so that they can make another attack in the future. That's what they did with the original Xbox. We also know that you can't predict a generation based only on the preceding generation.

It's also still somewhat surprising how well the Xbox brand is regarded in North America. At work, all I hear about is Xbox. The people who mainly play games like FIFA, Madden, and CoD like it just as much now as they did last gen.

Relative to Spencer himself, I don't think he's behind much of the downscaling we're witnessing now. I think that's coming from above his pay-grade.

This back and forth effort is what killed Windows Phone and what is hampering Xbox. They could have a much larger market share if they'd learn to commit.

Microsoft uses aggressive business tactics.  They dictate what they want and then attempt to force the market to follow through brute strength.  They can do this with Windows because their monopoly is untouchable.  They've made so many anti-consumer decisions with Windows 10 but they can get away with it.  In other areas, they try it and get punched in the face, as with gaming and music.  It's still a gamble that can pay off big, though, so they still use that strategy.  Imagine if the original Xbox One actually succeeded.

With gaming, specifically, Microsoft leadership only considers it a means to an end.  We saw that clearly at the original XO reveal.  The "we love gamers" stuff since has been Emergency PR.  That's why, personally, I will never trust them--that, and GFLW was one of the worst pieces of garbage to ever hit gaming.

Still, money can win lots of battles.  What I think we'll see next (though not for awhile) is that Microsoft has been out buying future exclusive content rather than investing in first party studios.  It's much more cost efficient.