Certainly more than I expected ($399-449) but its a premium device so I get it...
Honestly, I think its a breath of fresh air to have PS4 pro and now One X, options are always great and serves the "core" fan looking to upgrade. Obviously with a trade in it will soften the blow and shave off $100 easily. Its not that bad IMO and actually helps the value proposition of the standard consoles as well. Its a win for Sony, MS and the entire industry. I don't get the whole "DOA" opinion there are other markets to cater to not just the mainstream.