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FloatingWaffles said:

Also even if Geoff Keighley did know about the actual price, why would he feel the need to tweet about it now when the conference is literally in 5 hours?

Plot twist.... MS gave him the info and asked him to leak it.

So people have a few hours to adjust to the idea of it being that price.

Neogaf playing detective arrived at a 399$ price point, and people wanting it to be that low, pushed that agenda.

MS didnt want everyone to be bummed at the price reveal at their event, so they controlled a leak now to dampen the effect.