Geoff Keighley: Scorpio to cost $499

[JRPGfan]

Flilix said:
Is this higher or lower than expected?

People where expecting 449-499$.

But Neogaf googled one of those codes on those scorpip promo pictures, somehow linked it to another old picture of a ad at 399$, and was convinced it was a hidden message that it would be 399$.