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zealen said:
I keep thinking what can Sony do to steal MS's show. It's a hard one.

Have u seen Sony's conferences the past 2 yrs? They've proven at this point that they "get it." If they repeat their formula for the past 2 E3s, they'll do what gamers want most:  show game after game for the full 90 minutes, with minimal fluff. They don't seem to have as much room for new game announcements this year (tho sucker punch's new game and Bloodborne 2 or just one other major new game I think could be more than enough), but there is an impressive amount of announced major/top-tier PS4 exclusive games that we still have seen--and even know--very little of (e.g. Spider-Man, God of War, TLoU 2, Detroit, Dreams, etc. Death Stranding as well, but that's confirmed to be absent).

Even if Sony wouldn't "win," as long as they keep their approach from the past 2 years, they'll cause a massive amount of buzz as well. I personally think Sony will win handily, as they have the past 2yrs according to general opinion.