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spemanig said:
"Of recent years."

Nostalgia hype has always existed. You're just old enough for it to cater to you now.

This covers it entirely.

People get older. They realise that being an adult is nowhere near as good as they thought it would be and that all the stuff their parents told them about "these are the best days of your life!", which sounded absurd at the time, was actually true. They wish they were carefree kids again and they buy things that remind them of their childhood. Every generation does this.

OP, if you think nostalgia is a new fad then you're either very, very young, or you haven't been paying much attention. The only remotely novel thing about the current wave of nostalgia is that adults are now having a lot of nostalgia about video games.