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I have wondered why, this year again, Sony got a timeslot after Microsoft.

I mean that is a better position to be in than Microsoft. MS has to open the ball, and Sony can leverage from any mistake MS does, or on things that are not as crowd-pleasing on the MS conference. Obvioulsy only minor things can be changed, as every press conference agenda is almost set in stone.

But again, having a press conference after MS must be, from a competition view, a better position to be in, right?

How do the administration behind the E3, decide who can have which timeslot?