Short answer: They can't win.
But winning is based on game-journalists prerequisites for winning. Is it based on sheer cheering form the crowd at the press conferences, is it a dazzling-meter of what they can showcase of surprises at their press conference. Is it a mater of how many unexpected surprises they can show, for instance price of the console.
It depends on the prerequisites.
In my opinion, it comes down to how I as a consumer can be dazzled and at the same time be won over.
Right now, there is nothing really that they would have in store, that would turn me into an xbox gamer. I predict they only will have first-party exclusives, and not many of them in the time ahead. Every developer and publisher needs to be at least on the PS4, from a commercial and business perspective, who does'nt want to earn profits from their games on an install base of 60+ million consoles.
They can only win votes for better hardware specs, and perhaps price. But I doubt the price will be lower than 499.
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