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mZuzek said:

As far as I can remember (and I might be wrong), the only Pokémon Directs we got were to announce X/Y and Sun/Moon, so it seems these come only for new generations - obviously I don't think they'd announce a new generation tomorrow, but maybe it does mean they're onto something more ambitious.

You are not wrong, and that's exactly it! A Gen7 3rd version for 3DS only is less of a big deal than remakes like OR/AS which only got a randomly dropped trailer for it's initial reveal. That Nintendo is hyping this up means it has to be something bigger than that.