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Nintendo did pretty much everything wrong which they could have.

They trIed to reinvent the wheel again after the success of the Wii and DS, but the market no longer wanted revolution, but familiarity.

Their marketing was horrible and convinced people that the Wii u was a tablet add-on to the Wii instead of a new system, so people never even knew their was a sequel to the Wii to buy.

The gamepad drove up the price of the system beyond what it should have been worth, pushing even more sales away.

Because of the cost of the gamepad, the system was forced to be weaker than it had any right to be in 2012, making 3rd party ports insanely difficult from both 7th and 8th gen consoles.

Instead of trying to reinvent how we play, Nintendo should have released a 'Super Wii' or a 'Wii 2' that was clearly a sequel to the original Wii, improved the motion controls instead of adding a new gimmick that confused people, and was as powerful as the Switch is when docked. That would have sold at least several times what the Wii U sold and gotten many more 3rd party games.