They have lost everywhere in the world, only hope is to get some market share from Sony in US and UK, a hard thing to do considering Sony will go all out this holiday to stop da Scorpio, they're marketing the right games, will have the right bundles, will do price cuts to stop it. They will never win anywhere else.
I fear this E3 will be all about 4K for MS, and very few, if no new game announcements to go with it. "here's all your Xbone games, but now in 4K! The new Assassins Creed in 4K, it's yuuuge!"
They've stopped risky multi million $ investments in new IPs and only have left the few yuge ones like Halo, Forza and Gears, all who sell less than the 360 games. MS is only interested in the biggest games now, preferably service based. They're also trying hard to not have the 360 userbase migrate to PS4 with their BC program, too little, too late.
Problem with Xbox is that it's a really Mericun company, who is leading Xbox EU and Xbox JPN? They aren't very visible locally. Sony otoh, has a Scottish dude speaking Japanese leading a company headquartered in Merica, has an English speaking Japanese above and under him. Nearly all of Sony's games are translated in all the languages of the countries they sell in.
