CD Projekt posted their financial results for the first quarter of 2017.
It has generated sales to the tune of $26.5 million (99 million PLN), compared to $23 million (86.9 million PLN) in Q1 2016.
Their net profit has grown to $12 million (45 million PLN) compared with $8.7 million (32.5 million PLN) generated in Q1 2016. This has exceeded the expectations, which predicted a net income of around $7.9 million (29.5 million PLN).
The lion share of the income was generated by strong sales of The Witcher 3 and its expansions.
CD Projekt predicts the sale of TW3 to be strong throughout this year. It will be supported with seasonal sales.
In other news, Gwent will be promoted with marketing campaigns in the US, Germany, France, UK, Russia, Poland, Brazil, South America and Australia. CDPR plans to start a closed beta of the game in China later this year.
In Q1 2017 CDPR has spent $4.2 million (16 million PLN) on the development of Gwent and Cyberpunk 2077. The total R&D costs have reached over $21 million (79 million PLN)
Finally, the marketing campaign for the Cyberpunk 2077 has already been planned, and it will relay on a surprise factor:
"The promotional campaign (for Cyberpunk 2077) is already planned. It's main element is the surprise, so I cannot even say when it will begin. Simply because it has to come as a surprise." - Marcin Kicinski, CEO.
https://www.cdprojekt.com/en/wp-content/uploads-en/2017/05/cd-projekt-group-results-in-1q-2017-1.pdf
Seen this on gaf.
