RolStoppable said:
Yes, the weeks post-Golden Week are the toughest period of the year. I think it was two years ago that a May week hit an all-time low for Media Create hardware sales tracking (MC tracks since ~20 years). I am not sure if Switch is selling through all of its shipments right now. At 40k a week, that would leave ~30k units on store shelves from the past two weeks. Or maybe Nintendo adjusted the allocations for the individual regions because demand in North America is notably higher right now. 25-30k units per week for Japan still result in a comfortable #1 spot and that's what good PR is about; Nintendo wants to hit it big in the USA too. Increased Switch production should become visible by July, or more specifically, by the time Splatoon 2 launches. |
I think they are both reallocating units to the west and holding back units for ARMS and especially Splatoon 2 launch (and Obon week shortly thereafter) after getting in first reports about it's HUGE demand, especially in Japan. Also probably a few get derived to produce the upcoming Splatoon 2 bundles (though possibly that bundle gets produced on one of the new production lines, especially the japanese one with the new colors and inkluded stickers)
So all in all, while the production lines might be producing more units already right now, with so many units getting to the marked at a later time there is a slump in delivered units right now