Don't know how it works in Canada, but the US Supreme Court ruled that license plates constitute "Government Speech".
http://www.npr.org/sections/thetwo-way/2015/06/18/415462597/high-court-rules-specialty-license-plates-constitute-government-speech
So they're allowed to deny whatever speech they'd like I suppose.
The good news is that I don't think they'd stop him (in the states at least) from painting his car up with decals that says" GRABHER-MOBILE".
Just not on the licenses plate.







