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Sales drive product that isn't moving well. It creates an overall positive effect most times. On digital purchases there is even more room for profit which is shared by the developer and Valve. I don't see the problem there. Polygon doesn't deserve any clicks. I don't like it so I don't go there. Same solution can apply to Steam. If you don't like it don't go there. Or support the developers and find a higher priced physical copy or other digital version. Or what until the sale is over or hide some money in an envelope and mail it to the developer.