Brii on 18 May 2017
They're being pretty darn smart with how they're presenting the game. Not only are they taking a lot of cues from Splatoon for how they're adding free content periodically post-launch, but their sneaky tactic of adding a big Splatoon 2 trailer to the end of an ARMS-centric feature TWICE is devilishly clever. Want to see more information about Splatoon 2 as soon as it's shown? Well, you'll have to watch an entire ARMS direct first. I imagine it's particularly effective in Japan.
