SEGA is planning the “revival of major IPs,” according to its “Road to 2020” business presentation for the fiscal year ended March 31, 2017.
Under the “Segment Goal / Business Strategies” section of the presentation, Sega outlined the following major points in the digital games and packaged games fields:
Packaged Games Field (example titles: Total War: Warhammer, Yakuza 6: The Song of Life, Football Manager 2017, and Persona 5)
- Expand existing IPs and obtain new IPs for North American and European PC games
- Build revenue base by being entrusted with outsourced development
- Challenge for new IPs
- Revival of major IPs
- Effective utilization of development engines
Digital Games Field (example titles: Puyo Puyo!! Quest, Hortensia Saga, Chain Chronicle 3, and Phantasy Star Online 2)
- Create titles that will become global hits
- Establish digital marketing business
- Expand overseas publishing business
- Maintain profits through long-term operation of existing titles
- Develop next-generation titles
A “major issue” Sega says it will tackle is to “create titles that will become global hits.” To do this, they plan on reviving past IPs and actively utilizing existing IPs, new IPs, and external IPs, and maximizing the value of said IPs by expanding development channels (mobile devices, PC, and game consoles) and regions of the respective IPs’ development for a global simultaneous release.
Elsewhere in the report, Sega said that sales of Persona 5 and Total War: Warhammer performed well in the fiscal year ended March 31, 2017, and total unit sales were 10.28 million, surpassing the figure in the previous fiscal year. For the fiscal year ending March 31, 2018, Sega plans to further develop sales of Persona 5 overseas, and plans unit sales of 11.6 million with titles like Warhammer 40,000: Dawn of War III, Endless Space 2, and Total War: Warhammer 2 set to release.
