EA is interesting.
Boom Blox, Tiger Woods, the other sports games, Boogie, MoH: Heroes 2, MySims, EA Playground, etc...
A paragraph could be written about each on how someone, somewhere in the process behind each game "gets it," but the bloated, directionless corporation messes it up in another area. It's like the Ubisoft situation times 10.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.







