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Yeah, Nintendo's realized this.  That kind of thing was prominently featured in their initial reveal.  Playing when waiting for a plane and stuff like that.

But, when you do the math at the end, you're assuming that these people didn't buy a 3DS, and I know a lot of people who fit this category who did.  Even if they weren't going to play it all that much, it was cheap enough to be an impulse buy that they got for a few games.

If Nintendo's going to reach 100 million, that's not going to be enough.  They're going to need to either siphon off from the core PSBox audience (which would be difficult) or appeal to the mainstream as the Wii did.