There is no war: if you are selling your hardware and making good proft, and 3rd party is also making good money in it, and giving you extra profit from their efforts, you are golden, you are good.
If you can achieve such a status selling 10 million units, great, if you achieve such selling 100 million units, awesome.
But if you sell 200 million consoles at a loss and no one is making profit, then you are a idiot.









