vivster said:
Being profitable once with one series isn't something a company should strive for, nor is it sustainaiable with a ridiculously strong competitor like Nvidia. AMD has an image problem and one way to solve this is to be able to claim to have the strongest GPU on the market. Doesn't even matter how much it costs. It needs to be in people's minds that AMD can provide power even if they don't have the funds to buy it. It will drum up a lot of good will and confidence in consumers. Usually it shouldn't be hard since Nvidia and AMD have staggered new GPUs so there was a time when AMD could claim superiority once their new gen hits the market. But now they're hitting the market and it has zero impact because their newest generation of GPUs can't even handle a year old architecture. To gain any momentum from Vega they need to be on par with a 1080ti. Everything else is bollocks. Otherwise they would have to follow up really quickly with Navi to somehow contain Volta. |
High-end cards aren't big sellers in terms of volume, they don't bring the bulk of the profits in, the low-end and mid-range do, they are just a Halo product to bring attention to the product lineup.
Maybe with Ryzen and Polaris being a success, AMD might have the resources now to make a true return to the High-End? Need to wait and see.
I would personally like AMD to go back to it's small-core strategy that it pushed with it's Radeon 2000, 3000, 4000 and 5000 series, then use the X2/Dual GPU single cards to push for the high-end.
The GPU's were cheap... And by using the latest DRAM technology for a bandwidth edge, keeping the cores as efficient as possible, they were able to beat nVidia in terms of price, performance and power consumption for multiple generations.

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