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"First Nintendo will not be concentrating any significant marketing spend on the service - journalists attending Nintendo's preview event were told that it was their job to spread the word about WiiWare titles via reviews and other coverage.
... when asked a pertinent question about the limited Wii system memory was raised, Laurent Fischer, managing director of marketing at NoE, easily slipped into talking about how "geeks and otaku" were the only people who want this issue addressed."

From Edge issue 190.

Nintendo are sounding just as arrogant as Sony ever was. Shows what first place does to you.